CEO Michael Tattersfield, of Krispy Kreme is pumped up about his huge flagship store opening in New York City, Times Square on September 15.
Despite the pandemic causing a lack of foot traffic to businesses, Tattersfield has taken this opportunity to open his 4,500 square-foot donut shop. Which will include a glaze waterfall, a 24-hour street pick-up window, and a system that can make more than 4,500 donuts an hour.
Tim Tompkins, President of the Times Square Alliance says, "We all need a little joy right now and with that we welcome the Krispy Kreme flagship location to the heart of this great city. We're thrilled for New Yorkers and visitors to enjoy the one-of-a-kind treats and the famous Hot Light experience. This iconic brand will make Times Square sweeter and we can't wait to take a bite."
The Krispy Kreme which was set to open four months ago, but had to be postponed due to the pandemic, will hire more than 400 new team members in New York City. However, to assure that all employees and customers are safe, there will be Covid-19 safety guidelines to follow.
The shop will have a "grab-and-go" counter and window for curbside ordering and pick-up. Inside the shop, Krispy Kreme will include all employee health screenings at the beginning of shifts, washing hands regularly, wearing face masks, social distancing floor stickers, protective barriers at ordering points, and additional disinfecting throughout the shop.
It is said that the opening of the flagship at 1601 Broadway at West 48th Street, will serve more guests annually than any other Krispy Kreme location in the world.
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